diff --git a/front/src/Administration/AnalyticsClient.ts b/front/src/Administration/AnalyticsClient.ts
index c8f13e3c..64548515 100644
--- a/front/src/Administration/AnalyticsClient.ts
+++ b/front/src/Administration/AnalyticsClient.ts
@@ -19,10 +19,10 @@ class AnalyticsClient {
         }
     }
 
-    identifyUser(uuid: string) {
+    identifyUser(uuid: string, email: string | null) {
         this.posthogPromise
             .then((posthog) => {
-                posthog.identify(uuid, { uuid, wa: true });
+                posthog.identify(uuid, { uuid, email, wa: true });
             })
             .catch();
     }
@@ -43,10 +43,10 @@ class AnalyticsClient {
             .catch();
     }
 
-    enteredRoom(roomId: string) {
+    enteredRoom(roomId: string, roomGroup: string | null) {
         this.posthogPromise
             .then((posthog) => {
-                posthog.capture("$pageView", { roomId });
+                posthog.capture("$pageView", { roomId, roomGroup });
             })
             .catch();
     }
diff --git a/front/src/Connexion/ConnectionManager.ts b/front/src/Connexion/ConnectionManager.ts
index 87efc804..b346f450 100644
--- a/front/src/Connexion/ConnectionManager.ts
+++ b/front/src/Connexion/ConnectionManager.ts
@@ -112,7 +112,7 @@ class ConnectionManager {
             const data = await Axios.post(`${PUSHER_URL}/register`, { organizationMemberToken }).then(
                 (res) => res.data
             );
-            this.localUser = new LocalUser(data.userUuid, data.textures);
+            this.localUser = new LocalUser(data.userUuid, data.textures, data.email);
             this.authToken = data.authToken;
             localUserStore.saveUser(this.localUser);
             localUserStore.setAuthToken(this.authToken);
@@ -196,7 +196,7 @@ class ConnectionManager {
             return Promise.reject(new Error("Invalid URL"));
         }
         if (this.localUser) {
-            analyticsClient.identifyUser(this.localUser.uuid);
+            analyticsClient.identifyUser(this.localUser.uuid, this.localUser.email);
         }
 
         this.serviceWorker = new _ServiceWorker();
diff --git a/front/src/Connexion/LocalUser.ts b/front/src/Connexion/LocalUser.ts
index 42b4bbf8..d4498883 100644
--- a/front/src/Connexion/LocalUser.ts
+++ b/front/src/Connexion/LocalUser.ts
@@ -24,5 +24,9 @@ export function areCharacterLayersValid(value: string[] | null): boolean {
 }
 
 export class LocalUser {
-    constructor(public readonly uuid: string, public textures: CharacterTexture[]) {}
+    constructor(
+        public readonly uuid: string,
+        public textures: CharacterTexture[],
+        public email: string | null = null
+    ) {}
 }
diff --git a/front/src/Connexion/Room.ts b/front/src/Connexion/Room.ts
index 9161b7d8..860223c6 100644
--- a/front/src/Connexion/Room.ts
+++ b/front/src/Connexion/Room.ts
@@ -21,6 +21,7 @@ export class Room {
     private instance: string | undefined;
     private readonly _search: URLSearchParams;
     private _contactPage: string | undefined;
+    private _group: string | null = null;
 
     private constructor(private roomUrl: URL) {
         this.id = roomUrl.pathname;
@@ -104,6 +105,7 @@ export class Room {
         console.log("Map ", this.id, " resolves to URL ", data.mapUrl);
         this._mapUrl = data.mapUrl;
         this._textures = data.textures;
+        this._group = data.group;
         this._authenticationMandatory = data.authenticationMandatory || false;
         this._iframeAuthentication = data.iframeAuthentication;
         this._contactPage = data.contactPage || CONTACT_URL;
@@ -185,4 +187,8 @@ export class Room {
     get contactPage(): string | undefined {
         return this._contactPage;
     }
+
+    get group(): string | null {
+        return this._group;
+    }
 }
diff --git a/front/src/Phaser/Game/GameScene.ts b/front/src/Phaser/Game/GameScene.ts
index ead94544..057f9fb1 100644
--- a/front/src/Phaser/Game/GameScene.ts
+++ b/front/src/Phaser/Game/GameScene.ts
@@ -428,7 +428,7 @@ export class GameScene extends DirtyScene {
 
         gameManager.gameSceneIsCreated(this);
         urlManager.pushRoomIdToUrl(this.room);
-        analyticsClient.enteredRoom(this.room.id);
+        analyticsClient.enteredRoom(this.room.id, this.room.group);
         contactPageStore.set(this.room.contactPage);
 
         if (touchScreenManager.supportTouchScreen) {
diff --git a/pusher/src/Controller/AuthenticateController.ts b/pusher/src/Controller/AuthenticateController.ts
index ce217439..972cc102 100644
--- a/pusher/src/Controller/AuthenticateController.ts
+++ b/pusher/src/Controller/AuthenticateController.ts
@@ -148,6 +148,7 @@ export class AuthenticateController extends BaseController {
                         JSON.stringify({
                             authToken,
                             userUuid,
+                            email,
                             roomUrl,
                             mapUrlStart,
                             organizationMemberToken,
diff --git a/pusher/src/Controller/MapController.ts b/pusher/src/Controller/MapController.ts
index ae8135a3..f775b50c 100644
--- a/pusher/src/Controller/MapController.ts
+++ b/pusher/src/Controller/MapController.ts
@@ -60,6 +60,7 @@ export class MapController extends BaseController {
                         mapUrl,
                         policy_type: GameRoomPolicyTypes.ANONYMOUS_POLICY,
                         roomSlug: "", // Deprecated
+                        group: null,
                         tags: [],
                         textures: [],
                         contactPage: undefined,